What is a Google Review Link?
A Google Review Link is a unique URL that provides direct access to the review section of your Google Business Profile listing. You can use this link to direct customers to your Google listing, where they can easily write and post their reviews about your business. With a direct link, customers can post a review in just a matter of seconds instead of navigating the longer, 6-step process for how to leave a Google review.
Google Review Links can be shared through various channels such as email, website, social media, messaging apps, or any other marketing material. The link makes the process of leaving reviews easy for your customers. With a single click, they can land on your Google reviews page and share feedback about their experience with your business.
Having a healthy number of positive reviews can help increase your business’s visibility and reputation online. Therefore, by sharing this Google Review Link with your customers, you’re more likely to receive a positive review which can help you attract new customers and build a strong online presence.
The best part? Setting up your Google Review Link isn’t difficult—and once it’s set up you can use it in a lot of different ways. Discover how to generate your Google Review Link below.
How to Get & Share Your Google Business Review Link
It used to be that word of mouth and recommendations from friends or family were the best way to get new business—today all it takes is a Google search. If you’re a business owner, you understand that customer reviews and local SEO are one of the most powerful tools for generating new business.
In a matter of seconds, someone can perform a Google search for your business listing, scroll through a few Google reviews, and have the information they need to make a decision. That means the difference between three stars and five stars can have a big impact.
If you want to gain the trust of prospective customers, you’re going to need positive customer reviews. The best way to generate more valuable reviews is to make it easier for your customers to leave them on your Google Business Profile (formerly known as Google My Business or GMB).
One of the simplest ways for you to encourage customers to leave a review is by creating and sharing a Google Review Link.
How to Generate a Google Review Link Using PlaceID
Go to the Place ID Lookup Tool on Google:
- Open Google’s Place ID Tool. This is a simple generator that gives you a unique identification code for your business. Google uses this code to locate your business account in Google Maps.
Find your Google Business Profile listing and access your Place ID:
- To get your Place ID, type your Google Business Profile name into the “enter a location” field and select it from the drop-down. Once you’ve selected your business, the Google Map app will auto-adjust and your Place ID will appear on the map.
Copy your Place ID:
- Your Place ID is the 25-character string of letters and numbers displayed beneath your business name. All you need to do is copy your Place ID.
Add your Place ID to the provided Google URL:
- Next, you’ll paste your Place ID at the end of the Google review URL, replacing with your Place ID. When your Place ID is added it should look like this:
Send your Google Review Link to customers:
- Now that you have your Google Review Link, all you have to do is share it with your customers.
Additional Ways to Generate Your Google Review Link
Alternatively, you can get your Google Review Link through your Google account:
Go to Google Business and sign in to your Gmail account.
Tap on the “Home” tab and select “Get more reviews.”
Click on the “Share review form” button.
A pop-up will appear with a short URL, which you can copy and paste as needed. By sharing your Google Review Link, you can encourage your customers to leave valuable feedback and help improve your online reputation.
Or, you can access Google Review Link through Google search:
Open Google Maps and search for your business.
Tap on your business listing to open it.
Click the “Write a review” button within the listing.
A window will pop up with your business review box. Copy the URL in the address bar of your web browser or click the “Copy link” button below the link once it appears.
Paste the link wherever you’d like to share it with customers, such as your website, email signature, or social media pages.
How to Use Your Google Review Link
Here are some quick, easy ways you can use your link to start generating reviews:
Make an in-person request
When interacting with customers in person, mention that you would appreciate it if they could take a moment to leave a review about their experience with your business. You can also provide them with a printed card or a QR code with your Google Review Link to leave a review.
Send your link in an email
Include your Google Review Link in your email signature and add a message encouraging customers to leave a review. You can also send follow-up emails after their purchase with a gentle reminder to leave a review. You can get use Bitly to create a short link or generate QR codes.
Share on social media
Share your Google Review Link on your social media channels with a message inviting your followers to leave a review. You can also create a social media post or story asking for reviews.
Add your link to a Thank You page
When someone purchases something from your website, redirect them to a thank you page and include a message asking them to leave a review using your Google Review Link.
Send a text message request
Send a text message to your customers with your Google Review Link and a message asking for a review. Remember to always make it as easy as possible for your customers to leave a review by providing clear instructions and links. And always express your gratitude for their time and feedback by thanking them for leaving a review.
Podium allows you to manually text customers a tailored Google Review invite, or send automated review invites based on a specific customer touchpoint like a completed transaction.
Why Do You Need A Google Review Link?
Getting customers to leave you a review isn’t as difficult as it might seem—usually, all you have to do is ask. The only problem is that the standard process to leave a review on Google is long and complicated. So if you’re going to ask a customer to leave a review, you should make it as easy as possible.
More often than not, the first point of contact between potential customers and your business happens on Google.
To deliver the most relevant results to users, Google not only needs insight into what your local business does but also into the quality of your products and services. Google’s search engine uses your reviews to determine where you rank in the search results—if you have good reviews, your business is more likely to be favored by the search engine and end up ranking higher on the results page.
If you want to increase your visibility on Google, you’re going to need good reviews, and the best way to get better reviews is to get more of them. Google Review Links make it easy for your customers to review your business. With just one click customers can send and post a review to Google
How to Ask Customers for Google Reviews: Tips & Tricks
.While your Google Review Link will help you get more online reviews, having a customer-centric approach to asking for reviews will help you even more—it puts the customer first and demonstrates that they matter to you.
By using your Google Review Link to get more customer reviews, you can help boost your digital presence and reputation, attracting more customers to your business.
Here are ways you can improve the quality of your reviews:
Don’t just ask for a Google review, encourage your customers to give honest and specific feedback.
Explain to customers that their reviews help you improve your service, products, or customer experiences.
Ask for feedback immediately following service. It’s easier for a customer to leave a review when their positive experience is fresh on their mind.
Show your customers that you appreciate their reviews and feedback by responding to them, especially on negative reviews. This shows that you care about what your customers have to say and want to rectify any negative experiences, while also encouraging more customers to leave reviews in the future.
Delivering a great customer experience can encourage customers to leave positive reviews. Ensure your business provides high-quality service and meets the needs of your customers.
Once you have some good reviews and five-star ratings, share them on your website or social media pages as social proof to show potential customers how others have enjoyed doing business with you.
Keep in mind that it’s important to not buy or incentivize fake or spammy reviews, as that violates Google’s policies. Google has algorithms in place that can detect this and result in penalties or the removal of your reviews. Instead, encourage your customers to leave honest feedback and reviews about your business.
Remember, not every review will be positive. Use negative reviews as an opportunity to improve your customer service. Learn how to respond to negative reviews and implement feedback in a way that makes past, current, and future customers feel valued. The more proactive you are, the faster you’ll be able to establish trust and generate more positive reviews. It may not happen overnight, but with the right approach and the right tools, you’ll earn your five-star results and plenty of new customers.
